Sponsorship Opportunities
Franklin Polo Academy is committed to putting on a series of world-class arena polo matches that will include international and local players. The completion of the Tractor Supply Co. Arena has ensured Harlinsdale Farm as the premier polo facility in Tennessee. The matches offer sponsors a unique way to entertain clients and guests with an unforgettable evening of watching a thrilling sport while showcasing their brand as either the event sponsor, one of the team owners, or other creative sponsor opportunity.
Equestrian Enthusiast Demographics
Key influencers, taste makers, and connectors in their communities
Philanthropic, socially conscious, and community minded
Voracious fashion consumers
Enjoy and purchase luxury cars, fine food, and wine
94% own a pet besides a horse/pony
Constitute an ideal market for high quality products and services
Well educated & have ample disposable income.
Sources: American Horse Council & United States Equestrian Federation
Event Highlights
All matches will have live commentary
Pre-game polo demonstration and/or coaching chukker with FPA students
Polo pony rides
Opening game ceremony (National Anthem, player introductions, flag presentation, coin toss, ball throw-in)
Polo Match
Game ball retrieval rewards
Halftime spectator participation challenges (shoot-outs and stick horse races)
Trophy presentation (individual, teams, MVP, and Best Playing Pony)
Winners Circle photo opportunities
Meet and greet the players
Corporate Event Sponsor
Exclusive naming rights to the match
Company flag and/or logo in Opening Ceremony
Numerous announcer recognition/sound bites before, during, and after the match
Recognition on all event advertising and signage
Company logo featured on FPA’s website
Product display opportunities
20 guest tickets in the Corporate Tower
Catering for guests (alcohol not included)
Cash bar with beer, wine, and liquor
Corporate VIP parking passes
Coin toss and ball throw-in
Take part in the trophy presentation
Post game photos in the Winner's Circle
Introduction to polo lesson for 4 participants (custom dates)
Team Sponsor (2 available per match)
Custom team jerseys featuring company name and logo
Team owner cabana (center arena, 20 guest tickets)
Catering for guests (alcohol not included)
VIP parking passes
Cash bar with beer, wine, and liquor close to cabana
Access to player's tent
Representatives included in the trophy presentation
After game photos with team in the Winners Circle
Game jersey signed by players
Company logo included on event signage
Company logo featured on the event program and website
Introduction to polo lesson for 4 participants (custom date)
MVP Sponsor
Most Valuable Player award
Present award to MPV at trophy presentation
Opportunities for arena signage and product display
Company logo featured on the event program and website
One VIP cabana for 10 guests + VIP parking passes
Social media recognition
Announcer sound bites throughout event
Best Playing Pony Sponsor
Present BPP blanket to the winning horse at trophy presentation
BPP blanket to feature company logo/name
Opportunities for arena signage and product display
Company logo featured on the event program and website
One VIP cabana for 10 guests + VIP parking passes
Social media recognition
Announcer sound bites throughout event
Half-Time Sponsor
Half-time show features foot mallet shoot out & kid’s stick horse race
Sponsor to present prizes to the winners
Opportunities for arena signage and product display
Company logo featured on the event program and website
One VIP cabana for 10 guests + VIP parking passes
Social media recognition
Announcer sound bites throughout event
Trophy Sponsor
Opportunities for arena signage and product display
Company logo featured on the event program and website
One VIP cabana for 10 guests + VIP parking passes
Social media recognition
Announcer sound bites throughout event
Pre-Game Match Sponsor
Opportunities for arena signage and product display
Company logo featured on the event program and website
One VIP cabana for 10 guests + VIP parking passes
Social media recognition
Announcer sound bites throughout event